Keeper Coffee
"Good Coffee Is A Keeper"
Keeper Coffee is a home-grown coffee brand looking for a full redesign of their brand to incorporate “boho” style elements into the logo, packaging, and shipping designs. The client wanted the brand to be centered around the Pantone Very Peri (PANTONE 17-3938) as the primary brand color.
The new logo and brand identity combine styles from different artistic influences to evoke a free-spirited and eclectic feeling. We also created a new color pallet to pair with the primary color. Adding earth tones and a simple leaf pattern to the brand to create consistency that carries across all brand elements.
__
Brand Identity
Packaging
Keeper Coffee Logo
The base of the logo takes advantage of the structured sans-sarif typeface to creates calming undertones. The counter space has been filled in to ground the letters and furthur add interest to the logo. The color was chosen to bring in natural, earth tones and create a contrast to the strong purple primary brand color. We incorporated the accent marks to add a playful element and create a running theme through the brand.
Brand Pattern
The leaf pattern was added as the official brand pattern to project the
nature-focused, organic values of the brand.
Brew Icons
These icons show brewing methods that will be paired with instructions on the back of Keeper Coffee packaging.
Color Palette
This palette is comprised of the requested primary brand color paired with more natural and earthy hues to balance out the intensity of the purple.
These brand colors take advantage of psychology to project feelings of calm, grounding, and relaxation.
Color Pairing
The following ratio is a rough guide to keep the overall brand consistent in all mediums:
30% Purple, 20% Brown, 50% Tan
Mailer Packaging
Mailer Packaging
Typography
The brand uses different typefaces to define a visual hierarchy across all branding materials.
Business Card
Social Post